SEO or Search Engine Optimisation is a crazy world. It is all to do with essentially manipulating the search rankings on Google, Bing, Yahoo etc in order for your company to appear further up the list. Did you know that more than 80% of people never look at the second page of the search results? This is why it is crucial to feature somewhere at least on the first page (top 10 results) of Google or other search engines.
There are many, many different techniques involved in SEO. We tend to use a combination of different strategies in order to get the best results. We begin with organic search results, which involves researching keywords and their effect on Google. We look to see how often these terms are searched for, and use different on site optimisation techniques such as effective heading tags, title tags and meta descriptions. These help tell the Google search bots what to rank the pages for.
Other techniques include PPC campaigns, or pay per click. This is a form of paid advertising, which can get results very quickly. The idea is that you select your keywords carefully (again, research is involved!) and when a customer clicks on your advert you pay a small fee. The good thing about PPC is that you are in control of the budget, you only pay when people click on the ad and you can tailor down to specific audiences.
Getting a website which not only looks great, but works really well is an important job for any website owner. You need it to be visually appealing to your customers and readers, yet it needs to have great functionality in order to keep people happy.
Web designers and programmers can help you to create software which seamlessly runs on your website in order to function a certain way. This could be an automatic stock listing tool, or perhaps a price comparison chart. Anything can be made with the right coding knowledge and background!
Ways to make your site more visually appealing is to have attractive images which blend in nicely. Try to stay away from overly flashy animations and especially sounds. Music which plays automatically is super annoying and is likely to lose you customers. Instead, try neat slide shows and portfolio features to show off your images.
Lots of people believe that SEO is an outdated form of marketing and that the way forward is PPC. Google would certainly have you believe this, if only to line their pockets a little more!
We think SEO should be used as part of a broad marketing strategy, including a wide range of techniques from organic search SEO to PPC and social media to get the best coverage.
PPC is a paid advertising service provided by Google. It works by you selecting a number of search terms and bidding on advertising places. Some industries are more competitive than others, so you may end up paying quite a lot per click, or not very much at all. Google would place your ad at the top of the search results and every time a user clicks on the ad, you pay a small fee to Google.
This is good for targetting top of search results while you wait for the traditional SEO techniques to kick in as it gets you seen very quickly.