Getting a website which not only looks great, but works really well is an important job for any website owner. You need it to be visually appealing to your customers and readers, yet it needs to have great functionality in order to keep people happy.
Web designers and programmers can help you to create software which seamlessly runs on your website in order to function a certain way. This could be an automatic stock listing tool, or perhaps a price comparison chart. Anything can be made with the right coding knowledge and background!
Ways to make your site more visually appealing is to have attractive images which blend in nicely. Try to stay away from overly flashy animations and especially sounds. Music which plays automatically is super annoying and is likely to lose you customers. Instead, try neat slide shows and portfolio features to show off your images.