Lots of people believe that SEO is an outdated form of marketing and that the way forward is PPC. Google would certainly have you believe this, if only to line their pockets a little more!
We think SEO should be used as part of a broad marketing strategy, including a wide range of techniques from organic search SEO to PPC and social media to get the best coverage.
PPC is a paid advertising service provided by Google. It works by you selecting a number of search terms and bidding on advertising places. Some industries are more competitive than others, so you may end up paying quite a lot per click, or not very much at all. Google would place your ad at the top of the search results and every time a user clicks on the ad, you pay a small fee to Google.
This is good for targetting top of search results while you wait for the traditional SEO techniques to kick in as it gets you seen very quickly.