The load speed is a measure of how long it takes for your site to load, and this can have a great impact on the user experience offered for your customers.  It is important that the load speed is not too long.  Studies have shown that any load speed more than 3 seconds is deemed too long by most users, and it is much preferable to have a load speed of 2 seconds or less.

How can we reduce the load speed?  One of the ways to improve the loading of your site is to check you do not have too many very large images or videos to load on your site.  The larger files can add a substantial amount of time to the loading screen, and can make the site much slower.  Try to compress images down where possible, and choose smaller sizes if you can.