SEO or Search Engine Optimisation is a crazy world. It is all to do with essentially manipulating the search rankings on Google, Bing, Yahoo etc in order for your company to appear further up the list. Did you know that more than 80% of people never look at the second page of the search results? This is why it is crucial to feature somewhere at least on the first page (top 10 results) of Google or other search engines.
There are many, many different techniques involved in SEO. We tend to use a combination of different strategies in order to get the best results. We begin with organic search results, which involves researching keywords and their effect on Google. We look to see how often these terms are searched for, and use different on site optimisation techniques such as effective heading tags, title tags and meta descriptions. These help tell the Google search bots what to rank the pages for.
Other techniques include PPC campaigns, or pay per click. This is a form of paid advertising, which can get results very quickly. The idea is that you select your keywords carefully (again, research is involved!) and when a customer clicks on your advert you pay a small fee. The good thing about PPC is that you are in control of the budget, you only pay when people click on the ad and you can tailor down to specific audiences.